#GivingTuesday & #HumansofOPP Campaign

 

#GivingTuesday #HumansofOPP

Campaign 2017

Background:

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration.

Celebrated on the Tuesday following Thanksgiving, after the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

 

#HumansofOPP will be a riff off of Humans of New York, an art project in which the author photographs and interviews people and then posts their quotes and picture on social media.

 

#HumansofOPP will feature a current/former youth, staff, board member, local celebrity, donor/supporter with a corresponding story.  The story can feature any of the following themes:

  • a barrier/hardship and how they are or trying to overcome
  • what they love about OPP/why are they involved in OPP
  • an uplifting moment in their life (i.e. moments of hope, promising future, love)

 

See examples below:

 

 

 

 

 

 

 

 

 

 

OPP’s Giving Tuesday FAQ’s